What Ethical SEO is and some of the Best Ethical Practices
SEO is not mostly optimizing a website for search engines but for visitors. It is concerned with designing the ultimate strategies to drive traffic through search engine links. The major benefit of practicing ethical SEO is that it gives a reliable position to your site in search engines. It does not include any illegitimate means of advertising your website.
Here are some of the ethical practices
Search Engine Friendly Design
Build a website with a comprehensible hierarchy and text links. Building a website using well-known search engines such as Yahoo, Google, and Live will absolutely assist in search engine index and rank in your site.
Website content must be related to a specific page along with that it should be optimized with targeted keywords. Do not surpass your keywords and do not copy it on the website pages. The content must be unique and fresh. Do not delude your users or have a different editorial to search engines than you present to your users.
Meta tags are keywords, description and title, which are used to specify your phrases and keywords to the search engines along with online visitors whatever you are offering. You should constantly use relevant and unique title, keywords, and description in the content for any specific web page.
Linking your website to another site is also considered as a main practice in the SEO for high ranking in search engines. Look for relevant website in order to drive more traffic into your website.
Provide a situate map to your users including all the essential links of your website. In case the sitemap has various links, break the map into various pages.
Unethical ways involves hidden content and links, cloaking, doorway pages and unwanted queries. You should bear in mind that illegitimate search engine spam methods might make your website be eliminated and blacklisted from search engines.